"In Messages for Equality, Keep It Simple"

    "Two examples of how in this day and political climate we need short, bumper-sticker size slogans to get our messages across hit me this past weekend.
    Today’s reality, whether we like it or not, is that people are not reading long and extended discussions with nuanced “there’s this, and then there’s that” arguments in a society where religionists and one of the political parties have fully embraced the tactic that words are less to inform and more a means to excite, scare, and anger people.
    The first example is what struck me at the local “No Kings’ rally I attended where people held signs up along a busy suburban-like thoroughfare. The busyness of those who drove by and had no time to stop and read lengthy lists of why someone was out there, even if they honked in support, was instructive.
    It meant that the short and sweet and more provocative signs were the ones that got a message across. Keeping it simple reached more people even if one would like them to take the time to know more about the issues.
    Most people can’t or won’t take the time to immerse themselves in the details of what’s going on today. There were even only a few people in the rally itself who could take the time out of their own protesting to take in the signs that required one to stop and read them...."

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