“Ten years ago, my “Minor Details” column
raved about the best book to come out of any political
season before or since:
“Stop whatever you’re doing. Drop
whatever you’re reading – even if it’s
one of my books. The most important political book
of the year is out and it’s a $10 paperback
of only 124 pages. (So, you know Bill Clinton didn’t
“I thought Thomas Frank’s What’s
the Matter with Kansas? How Conservatives Won
the Heart of America (Metropolitan Books)
was the most insightful book of 2004. It’s
still number two, but the new book by well-known
Berkeley Professor of Cognitive Science and Linguistics,
George Lakoff, has trumped it.
Think of an Elephant: Know Your Values and Frame
the Debate (Chelsea
Green), this popularly written manual with a
forward by Howard Dean, is, as the cover says,
'The Essential Guide for Progressives.'
Ten years later, let me repeat: it was, and still
is the essential guide for progressives, especially
in its 2014 second, revised edition: The All
New Don't Think of an Elephant: Know Your Values
and Frame the Debate ($15.00). So,
whether you have or haven't read it before, the
latest Democratic disaster in this last election
means it should be read now....
more of this latest column and others.
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a sample or order or dowload your copy here
Religion Is an Addiction
Play a sample or
order or download your copy here.
Minor on July 13, 2014, again responds to
Journal World "Faith Forum"
Is Your Opinion on People Getting Ordained
Online to Perform Weddings?"
Read Past "Faith Forum"
"Arguing About Families
- Gay, Straight or Neither"
Dr. Minor's keynote address,
"Arguing About Families - Gay, Straight
given at the Symposium "Legally Gay" at
the Sandra Day O'Connor College of Law at Arizona
State University on March 9, 2012, is now available
in print and online in the Law Journal for
"A lot of very
bad arguments take place using the word 'family.'
By that, I mean they are based in falsehoods
about the history and psychology of families.
They are steeped in very creative, and current-position-affirming
mythology, and void of what we historians call
data. And they are found in every sphere, from
religion to politics to law...."
can download the complete article here.
I Had Time to Read Only One Article This Week,
Most Helpful One for My Work Would Be —
Mark Karlin: "George
Lakoff: In Politics,
Progressive Need to Frame
(November 23, 2014)
"An interview with
Professor George Lakoff about his latest effort,The All New Don’t
Think of an Elephant!, to convince progressives
to 'frame' their political language and
appeals based on deep-seated and active values.
These are positions and actions that most of the
public supports, but absent appropriate 'framing'
often vote their fears instead of progressive beliefs.
It is necessary to ground a nurturing politics
for the common good and core values in language
and a moral foundation that appeals - rhetorically
and emotionally - to the better selves of voters...."
Wlliams: "George Lakoff: In Politics,
Progressives Need to Frame Their Values"
Fairness Project On-Line Activist Tool Kit
The Fairness Project is in the process
of making available the handout materials from
Dr. Minor's popular workshop: "Being an Activist
Without Being a Victim." These materials are chosen
because they encourage activist leadership to proceed
from a progressive, healing model which contradicts
the models of leadership found in most popular
forms, models that are meant to keep the system
in place rather than to make changes that support
humanity, and result in burnout among leaders.
To access the current materials in The Fairness Project Tool
Kit for activist leaders, click